Get Found.
About Found.
Brand building is never finished. It’s constant adaptation, refinement and growth. It means being better than yesterday — finding the ideas that make you worth paying attention to, and turning them into something people recognise and remember.
Found is a brand and events strategy consultancy helping businesses uncover their best ideas and bring them to life through brand stories, communications and live experiences.
About Luke.
I’m a brand and event strategist working at the intersection of communications, storytelling and live experiences.
Over the decades I’ve worked with agencies, creative studios, not-for-profits and founders to uncover their core narratives and bring them to life through communications, campaigns and events.
My career has spanned creative and comms agencies, marketing leadership, brand strategy and the creation and curation of industry events spanning advertising, film and TV, climate tech and social action — across UK, Europe, APAC and the US.
Today, I run Found, helping events and organisations uncover their most powerful stories and turn them into ideas people gather around.
It’s a pleasure to meet you! Drop me a message below and let’s chat brand building, storytelling, thought leadership, vintage furniture, schnauzers or ceramic sculpture (see pic!).
Luke
Selected work shaped by ideas, story and stage.
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Providing branding and creative agencies, including &Media, HPB, Boomerang, The Charles, Electric Factory and Furlined with the outside perspective necessary to ignite business growth. Developing narratives, positioning and messaging matrix, as well as writing opinion pieces and long-form copy to build leadership team profiles.
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Running strategy for comms consultancy FutureFactor, facilitating exploratory, iterative workshops with client leadership teams and articulating brand strategies encompassing positioning, narratives and leadership profiles which are translated into communications strategies.
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Working with leadership team to uncover a marketing strategy and rebrand designed to deliver a unifying vision and channel planning that brings disparate brands under a singular vision of growth and relevance.
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Building a brand from the bottom-up for Modelwise, developing a strategy for an entrepreneur promising to use tech to change the face of the European model industry. Defining an ownable position, values, narrative development and strategic business planning.
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Developing positioning and marketing communications strategies for a number of business owners and start-ups. Working with founders to synthesise complicated ideas into beautifully crafted, compelling brand stories and actionable strategies which are easy to digest.
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Facilitating strategic sessions to develop a unifying story to refresh the brand proposition of Academy Award-winning global creative studio Framestore, providing internal teams with a new brand story and informing external communications.
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Igniting a young production house Vigics, with renewed determination through a comprehensive brand playbook, media training and stage opportunities designed to increase awareness of the fledgling organisation.
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Recruiting and leading a marketing team for industry trade body NABS, built to deliver brand re-evalutaion, channel marketing programmes, data and insights, and customer-retention communications programmes aimed at community building amongst a savvy UK advertising audience.
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Co-founding and leading marketing and brand efforts for UK creative industry anti-harassment initiative, timeTo. Working with creative agency to plan and implement an award-winning campaign designed to challenge, provoke and affect change.
Working with Found.
"Luke has helped my company firmly establish our brand. He writes exceptionally well, listens attentively, and involves all stakeholders in the process. The various sessions were highly valuable and resulted in a perfect end result. A satisfied entrepreneur here. If not satisfied, I'll cover your bill."
Bas Gerritsen, Modelwise
"Luke’s out-of-the-box thinking and ability to bring fresh, intelligent perspectives makes him an invaluable asset to any project, big or small. His expertise and leadership will elevate any endeavour he takes on."
Murray Ashton, The Location Guide
"Luke really helped centre me and my business. He delivered above and beyond what I hoped for, bringing my brand to life with a clear storyline and clever messaging. He just got 'it' and 'me' and was able to turn my 'blabber' into something I'm truly proud to present to the world."
Catriona Mills, The Morning Ritual