Tell a captivating
brand story.
Because the most successful brands are the ones with compelling stories to tell.
A brand story is more than what you do. It’s the emotional narrative that explains who you are, why you exist, and what makes you unique. It’s the red thread that connects your purpose, values and vision. It creates a meaningful, powerful connection with your audience, transforming your business from products or services into something people truly care about.
At Found, we’re experts in crafting and executing strategies built around foundational brand stories.
Building brands
on purpose.
Your purpose is what inspires loyalty, builds trust and sets you apart from competitors. It’s the reason you exist beyond making money. Your purpose can be found at the intersection of what you’re good at, what you’re passionate about, and what the world needs.
A focus of ours is working with businesses which prioritise — or aspire to — a strong central purpose, seeking to inspire meaningful action and create change. We’re here to help you find, live and realise your purpose.
"Luke really helped centre me and my business. He delivered above and beyond what I hoped for, bringing my brand to life with a clear storyline and clever messaging. He just got 'it' and 'me' and was able to turn my 'blabber' into something I'm truly proud to present to the world."
Catriona Mills, The Morning Ritual