• Found’s Brand Purpose.

    To help businesses and entrepreneurs define, articulate and communicate brand narratives that reveal their innate brilliance. 

  • Found’s Vision.

    To build confident, meaningful brands that are equipped to change their worlds.

  • Found’s Mission.

    We partner with young, ambitious businesses to uncover and articulate their most powerful brand story, helping them grow with confidence, clarity and purpose.

  • Found’s Values.

    Listen with compassion.
    Understand deeply.
    Explain with patience.
    Instil lasting confidence.
    Inspire smart, creative practices. 
    Keep going until it feels and works right.

  • Found’s Positioning.

    We are brand detectives, discovering the stories worth telling, and making brands make sense for everyone. 

  • Found’s Brand Essence.

    Demystifying brand building.