Ideas people gather around.
Events and conferences are where brands go to share their ideas about the world.
The best designed experiences have the power to:
> Launch movements
> Create communities
> Grow credibility
> Set agendas
> Build fame
At Found, we’ve launched brand new events, repositioned established ones, found new audiences and worked with businesses looking to use the stage to tell their story.
From London to Sydney, New York to Boston, we’ve brought leaders and thinkers from the worlds of creativity, tech, AI, futurism, consumer behaviour, entertainment, politics and sustainability – across commerce, marketing, film, climate tech and social impact – to share their big ideas and tell their greatest stories.
The Found approach
To creating stories and moments that people love
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Brilliant brands and the best events begin with a clear idea.
Without it, they’ll struggle to align ambitions, find audiences or be seen.
Strategy is about uncovering the foundational idea that defines what an organisation or event stands for and the role it plays for the industry and its audience, then translating that into a clear strategic framework.
This includes:
Brand or event positioning
Narrative development
Messaging frameworks
Audience definition
Thought leadership strategy
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Ideas on their own are just thoughts on a page. They need to be brought to life through thoughtful messaging, careful curation and expert execution.
Stage focusses on translating ideas into memorable industry gatherings. This includes event concepting, programme shaping and bringing together the communities and speakers that get people talking.
This includes:
Programme architecture and platform design
Agenda, session and format development
Stage and track themes
Speaker curation and outreach
Event execution
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The best ideas deserve to live on - and beyond - the stage.
Whether you own the stage or speak on it, Story is about maximising value and ensuring the message lives on after the audience goes home.
Story focuses on articulating the narrative around the brand, presenter or event so that it resonates with the right audiences and makes the very most out of their presence. This may take the form of brand messaging, thought leadership or editorial direction during and after an event.
Found helps organisations share their ideas with the world.
This includes:
Speaker management and session delivery
PR, thought leadership and media relations
Post-event analysis
Data and lead management
Editorial and content strategy
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Advertising Week
“Great Minds Think Unalike”
Curating content programmes of thought leadership across Europe, America and APAC. Recruiting the greatest global thinkers, alongside lesser-known speakers with world-changing ideas, to shine a light on the drivers of change and innovation across media and culture.
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ClimaTech Boston
“Impact Through Innovation”
Working alongside the Massachusetts administration to co-found and establish the vision for the inaugural ClimaTech, bringing the leaders and innovators at the cutting-edge of the climate revolution to the heart of Boston, MA, to determine the challenges and opportunities of a low-carbon future.
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Focus London
“Meet the Makers”
Building a conference programme and brand and stage strategy for the Film and TV production industry event, to reestablish its position as the most important event in the screen entertainment industry’s calendar.
"Luke has helped my company firmly establish our brand. He writes exceptionally well, listens attentively, and involves all stakeholders in the process. The various sessions were highly valuable and resulted in a perfect end result. A satisfied entrepreneur here. If not satisfied, I'll cover your bill."
Bas Gerritsen, Modelwise