Building brands on purpose.

 

At Found, we’re especially interested in helping brands find their purpose. Because doing so can help you stand out from the rest, grow your brand and hopefully do some good along the way.

A brand’s purpose is the reason it exists beyond making money. It can be found at the intersection of what you’re good at, what you’re passionate about, and what the world needs. In an ever-changing business and societal landscape, defining a brand’s authentic purpose can be a vital tool in finding differentiation, relevance and growth. 

This isn’t the same as your mission, vision, values and positioning… but these things are important too as they make up your brand strategy. And we’re here to help you figure it all out.

If Purpose is why you exist (your ‘higher order reason for being’), then: 

Vision is where you want to get to - where you foresee your business being in the future.

Mission is what you want for the world and what you need to do to get there - the tactics, initiatives and business practices necessary to meet your goals.

Values are how you behave to reach those goals - your culture, qualities and beliefs.

And Positioning is all about what differentiates you from your competition - how you want your customers to see you and how that differs to others in your sector.

From here you can create things like taglines, which cleverly summarise all this thinking in one small, outward facing idea, as well as your tone-of-voice, business description and ‘About’ sections for things like your website and social channels. Brand narratives can also help identify the unique stories you want to tell, or your views on the world.

Found’s Brand Positioning

  • Found’s Brand Purpose.

    To help businesses and entrepreneurs define, articulate and communicate brand narratives that reveal their innate brilliance. 

  • Found’s Vision.

    To build confident, meaningful brands that change their worlds.

  • Found’s Mission.

    We partner with young, ambitious businesses to uncover and articulate their most powerful brand story, helping them grow with confidence, clarity and purpose.

  • Found’s Values.

    Listen with compassion.
    Understand deeply.
    Explain with patience.
    Instil lasting confidence.
    Inspire smart, creative practices. 
    Keep going until it feels and works right.

  • Found’s Positioning.

    We are brand detectives, discovering the stories worth telling, and making brands make sense for everyone. 

  • Found’s Brand Essence.

    Demystifying brand building.